People buy who you are, not what you do: Your Branding needs more YOU

marketing professionalsA few weeks ago, we detailed the motivational speech of Simon Sinek, who broke down the secret of successful branding. “People don’t buy what you do, they buy why you do it,” explained Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

Your corporate branding needs more YOU!

People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it.”

Why would someone want to do business with your company, when Company X sells the exact same product? What makes your business different? Well, at the end of the day, the difference between your company and Company X is…YOU!

So what’s your story?

The Marketing Showcase can help you tell that Story!

The Marketing Showcase is a professional marketing and branding firm in Washington DC. We create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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