Posts Tagged ‘The Marketing Showcase’

Business Development: Developing a Marketing Plan

Friday, November 30th, 2012

Starting a business takes a lot of hard work, especially in this economy. But it’s not impossible. It just takes organization, planning, and, of course, the right branding and marketing. After all, even the best business, the best product, or the best service is nothing without an effective marketing plan. How else do you expect people to find your business?

Remember, products and services do not simply sell themselves. You need to first find a way to attract customers. And that take time, money, and lots of preparation.

Developing a Marketing Plan

An effective marketing plan includes:

  • Identifying, researching, and getting to know your target audience
  • Understanding your competitive position in the market
  • Branding, including logo design, signage, web design, brochures, packaging, and more
  • Advertising
  • Differentiating your business from the competition
  • Reputation management
  • Both short-term and long-term marketing strategies
  • Adapting to the ever-changing market and consumer
  • And more!

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business.

The Marketing Showcase can help!

At the Marketing Showcase, we provide strategic planning to the business development and the marketing process.

Our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 1.877.746.9326 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!™

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