Posts Tagged ‘Small Business Branding Tips’

The Secret to Small Business Success: Know your Target Market Inside & Out

Thursday, February 14th, 2013

Perhaps the only thing more important than effect branding is Identifying a Target Audience. This is the only way to effectively grow your business. After all, no one, especially small businesses, can afford to target everyone. It is more cost-effective and more beneficial to direct your marketing campaign at a specific target market.

Tips for Identifying a Target Market

  1. Analyze your Current Customer Base: If you are not a new business, chances are that you have a current customer base. Are there any common characteristics, interests, traits, demographic, etc.?
  2. Look at your Competition: What are similar businesses in your industry doing? Who are they targeting?
  3. Who could benefit from your Product/Service: What are the benefits of your product/service? Now, who would benefit from those benefits?
  4. Target a Key Demographic: Based on your findings from the above steps, target in on a specific demographic. Are there enough people in the target audience to make this decision financially beneficial?
  5. The Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Frequent Evaluation: This is not the end of the marketing road. Be sure to reexamine your decision every few months. How effective has your marketing been?

Trust The Marketing Showcase, a Washington DC Marketing Firm

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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Source:

  1. Make Better Use of Facts About Your Customers Business Week

Small Business Branding Tips: Defining your Brand Identity

Friday, February 1st, 2013

You have a name. You know what you sell. But what is the identity of your business? How do your clients or potential clients perceive your business? What makes you special? This is where branding comes into play. Branding helps differentiate your company from the competition, making branding an important aspect of any business plan.

Defining your Brand Identity

Are you an innovator in the business, offering the latest and greatest products or services? Are you an experienced and reliable business? Are you a business that offers the highest quality products around? Are you a business offering the best value to your customers?

What is your brand identity?

  1. What is your company’s mission?
  2. What are the benefits of working with your business?
  3. What is the current perception of your business?
  4. What would you like the perception of your business to be? What qualities are most important to you?

Do your research and learn the habits and desires of your target audience. Then figure out how to project that brand identity to your customers.

What is your brand strategy?

Your brand strategy should consist of how, what, where, and when you plan to communicate with your target audience.

  1. Design an appealing logo and place it on everything from your trucks to your marketing materials.
  2. Communicate your brand message. Each and every customer and employee should be aware of your brand identity. Developing a tagline can really help accomplish this. And be sure to make it memorable and meaningful.
  3. Most importantly, be true to your brand. Your brand identity and message cannot be an empty promise!

The Marketing Showcase: Your Washington DC Branding Specialists!

The Marketing Showcase is a professional marketing and branding firm in Washington DC, offering graphic design, photography, and copywriting services to help you build a strong brand identity.

Our goal is to bring great brands to life!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.