Posts Tagged ‘Small Business Advertising’

Small Business Marketing Tips from your Washington DC Marketing Firm

Thursday, February 14th, 2013

Small businesses have very unique marketing challenges, the largest of which is budget. Because of this, it is important for small businesses to work smarter, not harder when it comes to marketing. Still, many small business owners fall into the same marketing traps, trying to market their business like the big boys. Fortunately, the marketing specialists at The Marketing Showcase in Washington DC have outlined several useful small business marketing tips.

Small Business Marketing Tips

  1. Focus your Efforts Geographically: You are a small business with a very localized customer base. So do the smart thing and focus your marketing efforts locally. Even extending your marketing reach to just a few more zip codes could be extremely expensive. Remember, you are trying to maximize revenue, not reach.
  2. Measurable Results: Be sure there is some way to measure your marketing efforts. Otherwise, how do you know that your marketing efforts are worth the investment? This is one of the main reasons that online advertising has become so popular recently. One way to measure the success of offline marketing is to have all materials printed with unique identifiers. An easy way to do this is through coupons (and don’t forget expiration dates).
  3. Don’t forget your Existing Customers: It is far easier to retain customers than it is to find new ones. So don’t ignore your existing customer base.
  4. The Marketing Showcase: Our custom marketing plans are designed to target both your company’s short term and long term marketing goals. And as a full-service marketing and branding firm, The Marketing Showcase provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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Sources:

  1. Obvious but Hard Lessons in Small Business Advertising Small Business Trends