Posts Tagged ‘marketing tips’

Small Business Marketing Tips: The Essentials of Small Business Marketing

Friday, February 22nd, 2013

As a small business owner, you barely have time to breathe, let alone address every aspect of your business, from accounting to sales to marketing. As a result, some things get ignored. More often than not, one of these is marketing. However, without successful marketing, your small business will never grow. Luckily, The Marketing Showcase is here to help guide you through the marketing process.

The Essentials of Small Business Marketing

  1. A Marketing Plan: First and foremost, you need a plan. This plan should outline both short-term and long-term marketing goals. Your marketing plan does not need to be extensive, it is just meant to guide you through your marketing endeavors.
  2. A Budget: As a small business owner, we realize you do not have a lot of extra cash. This is why a budget is so important. How much do you want to spend on marketing? How much can you afford to spend on marketing?
  3. Branding: A professional brand is essential. And, what many small business owners do not realize is that a brand is much more than a logo. It encompasses everything your business is and everything the public sees and hears.
  4. A Website: In today’s tech-savvy world, if your business is not online, it doesn’t exist.
  5. The Marketing Showcase: The key to your small business marketing is choosing the right marketing firm, like The Marketing Showcase. We are a professional marketing and branding firm in Washington DC. Our custom marketing plans are designed to target both your company’s short term and long term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

The Secret to Small Business Success: Know your Target Market Inside & Out

Thursday, February 14th, 2013

Perhaps the only thing more important than effect branding is Identifying a Target Audience. This is the only way to effectively grow your business. After all, no one, especially small businesses, can afford to target everyone. It is more cost-effective and more beneficial to direct your marketing campaign at a specific target market.

Tips for Identifying a Target Market

  1. Analyze your Current Customer Base: If you are not a new business, chances are that you have a current customer base. Are there any common characteristics, interests, traits, demographic, etc.?
  2. Look at your Competition: What are similar businesses in your industry doing? Who are they targeting?
  3. Who could benefit from your Product/Service: What are the benefits of your product/service? Now, who would benefit from those benefits?
  4. Target a Key Demographic: Based on your findings from the above steps, target in on a specific demographic. Are there enough people in the target audience to make this decision financially beneficial?
  5. The Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Frequent Evaluation: This is not the end of the marketing road. Be sure to reexamine your decision every few months. How effective has your marketing been?

Trust The Marketing Showcase, a Washington DC Marketing Firm

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Source:

  1. Make Better Use of Facts About Your Customers Business Week

Small Business Marketing Tips from your Washington DC Marketing Firm

Thursday, February 14th, 2013

Small businesses have very unique marketing challenges, the largest of which is budget. Because of this, it is important for small businesses to work smarter, not harder when it comes to marketing. Still, many small business owners fall into the same marketing traps, trying to market their business like the big boys. Fortunately, the marketing specialists at The Marketing Showcase in Washington DC have outlined several useful small business marketing tips.

Small Business Marketing Tips

  1. Focus your Efforts Geographically: You are a small business with a very localized customer base. So do the smart thing and focus your marketing efforts locally. Even extending your marketing reach to just a few more zip codes could be extremely expensive. Remember, you are trying to maximize revenue, not reach.
  2. Measurable Results: Be sure there is some way to measure your marketing efforts. Otherwise, how do you know that your marketing efforts are worth the investment? This is one of the main reasons that online advertising has become so popular recently. One way to measure the success of offline marketing is to have all materials printed with unique identifiers. An easy way to do this is through coupons (and don’t forget expiration dates).
  3. Don’t forget your Existing Customers: It is far easier to retain customers than it is to find new ones. So don’t ignore your existing customer base.
  4. The Marketing Showcase: Our custom marketing plans are designed to target both your company’s short term and long term marketing goals. And as a full-service marketing and branding firm, The Marketing Showcase provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Sources:

  1. Obvious but Hard Lessons in Small Business Advertising Small Business Trends

Developing a Strong Brand Identity: Making Sales through Effective Branding

Friday, December 14th, 2012

Building upon last week’s blog, The Importance of Branding: People buy who you are, not what you do, we are going to focus on brand identity as the driving force behind sales.

Many businesses, large and small fall into the same trap. They try to boost sales by focusing on what they sell instead of who they are. But the most successful businesses are those that have a strong brand identity. At the end of the day, unless you have something truly unique to sell, the difference between your product and your competition’s product is YOU.

What makes Xerox different from the completion? What has made the Xerox Corporation into a $22 billion enterprise? The answer: branding! In fact, Xerox’s branding strategy is so strong that consumers now refer to all copies as Xerox, regardless of the equipment used.

Similarly, Kleenex has cornered the facial tissue market. Now consumers refer to all facial tissue as Kleenex. Why? Branding! Consumers identify so well with the Kleenex brand that the company’s name has become an everyday term for facial tissue.

What makes McDonalds different from Burger King? Both sell reasonably priced fast food. Yet, consumers flock to McDonalds over BK. McDonald’s posted $34.2 billion in sales in 2011 compared to Burger King’s $8.4 billion.

The same holds true for companies across the nation. Consumers tend to do business with the brand that they best identify with. Or, as Simon Sinek put it, “people buy who you are, not what you do.” So if you want to grow your business, first grow your brand, the rest will follow.

“Our research shows that a fundamental element of all our great companies is a core ideology — core values and a sense of purpose beyond just making money — that inspires people…,” said Jim Collins, an American business consultant, author, and lecturer on the subject of company sustainability and growth.

The Marketing Showcase can help! We are a Marketing & Branding Firm in Washington DC

At the Marketing Showcase, create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Sources:

Wendy’s, not Burger King, is no. 2 in sales