Posts Tagged ‘logo design’

Developing a Marketing Plan: Understanding your Competitive Position

Wednesday, December 5th, 2012

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan. Last week, we discussed how to identify and research your target audience. This week, we are going to move on to step #2: Understanding your Competitive Position in the Market.

You have already identified your target market. Now you must ask yourself a very important question: what sets your business apart from the competition? Why would a consumer choose your product/service over the competition? What do you offer that your competition does not?

These are the very important questions every business owner must be able to answer. If you cannot define your competitive advantage, you might as well cut your losses and seek alternative employment. If there is nothing that sets your business apart, what would drive consumers to choose your product/service over the competition?

Your Competitive Edge

In its simplest form, competitive edge comes in one of two forms:

  1. Your product/service is less expensive than the competition.
  2. Your product/service must be different from the competition in one way or another.

If your product does not meet either of the above criteria, where is your competitive advantage? If your product/service does meet one of the above criteria, your work is not done. But you are ready to move on to step #3. So check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Branding, including logo design, signage, web design, brochures, packaging, and more!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Business Development: Developing a Marketing Plan

Friday, November 30th, 2012

Starting a business takes a lot of hard work, especially in this economy. But it’s not impossible. It just takes organization, planning, and, of course, the right branding and marketing. After all, even the best business, the best product, or the best service is nothing without an effective marketing plan. How else do you expect people to find your business?

Remember, products and services do not simply sell themselves. You need to first find a way to attract customers. And that take time, money, and lots of preparation.

Developing a Marketing Plan

An effective marketing plan includes:

  • Identifying, researching, and getting to know your target audience
  • Understanding your competitive position in the market
  • Branding, including logo design, signage, web design, brochures, packaging, and more
  • Advertising
  • Differentiating your business from the competition
  • Reputation management
  • Both short-term and long-term marketing strategies
  • Adapting to the ever-changing market and consumer
  • And more!

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business.

The Marketing Showcase can help!

At the Marketing Showcase, we provide strategic planning to the business development and the marketing process.

Our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 1.877.746.9326 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!™

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.