Posts Tagged ‘Developing a Marketing Plan’

Developing a Marketing Plan: Developing Short Term and Long Term Strategies

Wednesday, December 19th, 2012

marketing planDeveloping a marketing plan takes time. It is a step by step process ranging from identifying and researching your target audience, understanding your competitive position, branding, advertising, separating your business from the competition, reputation management, and more. And this week, we are going to address the next step in this process: Developing Short Term and Long Term Strategies.

You need to plan for the future success of your business. But without a short term strategy, your business may not be around long enough for those long term strategies to come to fruition. Conversely, focusing solely on your short term success will put you in business in bad shape for the future.

Your short term goals need to be part of your quest for sustainable future growth!

1. Short Term Marketing Strategies: Short term success is crucial for any business. Whether it is the successful launch of a new product or service or the launch of your brand, short term success is necessary for long term growth. However, without long term marketing strategies, short term success may be short-lived.

2. Long Term Marketing Strategies: Where do you see your business in 5 years? What about 10? 20? 30? How are you going to reach your goals 10-30 years down the road? Growing your business is not a short term process. It takes time. And you need to have a plan every step of the way.

The trick is to balance short term goals in conjunction with your long term marketing strategy!

The Marketing Showcase can help: We never operate without a plan!

Our custom marketing plans are designed to target both your company’s short term and long term marketing goals. And as a full-service marketing and branding firm, The Marketing Showcase provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Marketing Plan: Establishing an Effective Brand Identity

Wednesday, December 5th, 2012

Over the next several weeks, the marketing and branding experts at The Marketing Showcase are going help you understand the importance of developing a marketing plan, from identifying and researching your target audience and understanding your competitive position to branding and so much more. This week, we are going to specifically look at the advantages of Branding.

What is Branding?

Branding is the creative process of defining a distinctive and memorable business identity, including logos, slogans, signage, web design, brochures, packaging, and more. These factors, while all independent, are used in marketing efforts to help form a singular image.

Simply put, branding is the way in which consumers and clients identify one company from another.

The Benefits of Branding

  1. Memorability: Successful branding will help make your business more memorable. What do think of when you visualize those golden arches? Does McDonalds come to mind? What about a red and white target? Does the retail giant Target immediately pop into your head? What about the slogan “Eat Fresh?” We are guessing that Subway was the first thing you thought of. As you can see, branding can be a powerful marketing tool. In fact, some brands are even so strong that they have completely dominated the market. For instance, we bet you have called a facial tissue a Kleenex on more than one occasion.
  2. Loyalty: When people have a positive experience with a memorable brand, they will keep coming back for more. How often do you see a friend or family member refuse to buy anything other than a Ford or Chevy vehicle? People identify strongly with the brands that they trust.
  3. Familiarity: Studies have shown that familiarity induces a sense of trust. So basically, branding helps build trust in your consumers or clients before they ever deal with you, your product or your service.
  4. Branding Drives Prices: Premium brands demand premium prices. What is the major difference between Kleenex and every other facial tissue? Every facial tissue performs the same tasks, but the Kleenex brand demands higher prices in retail markets. Why? Because it is the brand that people identify with. It is the brand that consumers want.
  5. And more!

Marketing and Branding Services from The Marketing Showcase

Our marketing and branding services are second to none. From our graphic design and photography services to our copywriters, we are committed to establishing a strong brand identity.

  • Our graphic design services focus on developing high-impact visual tools, effective at communicating needs and wants.
  • Our photography services focus on storytelling through reflections, emotions, and cultures.
  • Our copywriting services ensure your message is clearly defined and uniform throughout all of your marketing channels.

How strong is your brand? Contact The Marketing Showcase for a professional assessment of your brand, and learn how you can strengthen your impact.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Developing a Marketing Plan: Understanding your Competitive Position

Wednesday, December 5th, 2012

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan. Last week, we discussed how to identify and research your target audience. This week, we are going to move on to step #2: Understanding your Competitive Position in the Market.

You have already identified your target market. Now you must ask yourself a very important question: what sets your business apart from the competition? Why would a consumer choose your product/service over the competition? What do you offer that your competition does not?

These are the very important questions every business owner must be able to answer. If you cannot define your competitive advantage, you might as well cut your losses and seek alternative employment. If there is nothing that sets your business apart, what would drive consumers to choose your product/service over the competition?

Your Competitive Edge

In its simplest form, competitive edge comes in one of two forms:

  1. Your product/service is less expensive than the competition.
  2. Your product/service must be different from the competition in one way or another.

If your product does not meet either of the above criteria, where is your competitive advantage? If your product/service does meet one of the above criteria, your work is not done. But you are ready to move on to step #3. So check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Branding, including logo design, signage, web design, brochures, packaging, and more!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Developing a Marketing Plan: Market Research & your Target Audience

Wednesday, December 5th, 2012

Last week, we introduced you to the basics of Business Development: Developing a Marketing Plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan, beginning with Market Research and Identifying your Target Audience.

With the economy still in shambles, identifying your target market has never been more important. This is the only way to affectively direct your marketing campaign and compete with larger companies. After all, no one, especially small businesses, can afford to target everyone.

Targeting a specific audience and focusing your marketing efforts on that target audience is the most cost-effective, efficient, and effective way to generate business.

Identifying and Defining your Target Audience

  1. Look at your Current Customer Base: Are there any common characteristics, interests, traits, etc. between your current customer base? Is there a certain demographic that is more prevalent than any other?
  2. Study your Competition: Who is your biggest competition targeting? You probably do not want to target the same exact audience. It is best to find your own niche market.
  3. Analyze your Product or Service: What are the benefits of your product/service? What are the benefits of those benefits? Now, who could benefit from these benefits?
  4. Target Specific Demographics: So you have figured out who needs you product/service, but who is most likely to buy it? Consider different demographics, taking factors like age, location, gender, income, etc. into account.
  5. Consider the Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Evaluate your Decisions: Once you have chosen a target audience, be sure to evaluate your decision. Do you fully understand what motivates your target market? Are there enough people in the target audience to make this decision financially beneficial?

Trust The Marketing Showcase to help!

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

Check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Understanding your competitive position in the market.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Business Development: Developing a Marketing Plan

Friday, November 30th, 2012

Starting a business takes a lot of hard work, especially in this economy. But it’s not impossible. It just takes organization, planning, and, of course, the right branding and marketing. After all, even the best business, the best product, or the best service is nothing without an effective marketing plan. How else do you expect people to find your business?

Remember, products and services do not simply sell themselves. You need to first find a way to attract customers. And that take time, money, and lots of preparation.

Developing a Marketing Plan

An effective marketing plan includes:

  • Identifying, researching, and getting to know your target audience
  • Understanding your competitive position in the market
  • Branding, including logo design, signage, web design, brochures, packaging, and more
  • Advertising
  • Differentiating your business from the competition
  • Reputation management
  • Both short-term and long-term marketing strategies
  • Adapting to the ever-changing market and consumer
  • And more!

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business.

The Marketing Showcase can help!

At the Marketing Showcase, we provide strategic planning to the business development and the marketing process.

Our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 1.877.746.9326 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!™

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.