Posts Tagged ‘Business Development’

The Secret to Small Business Success: Know your Target Market Inside & Out

Thursday, February 14th, 2013

Perhaps the only thing more important than effect branding is Identifying a Target Audience. This is the only way to effectively grow your business. After all, no one, especially small businesses, can afford to target everyone. It is more cost-effective and more beneficial to direct your marketing campaign at a specific target market.

Tips for Identifying a Target Market

  1. Analyze your Current Customer Base: If you are not a new business, chances are that you have a current customer base. Are there any common characteristics, interests, traits, demographic, etc.?
  2. Look at your Competition: What are similar businesses in your industry doing? Who are they targeting?
  3. Who could benefit from your Product/Service: What are the benefits of your product/service? Now, who would benefit from those benefits?
  4. Target a Key Demographic: Based on your findings from the above steps, target in on a specific demographic. Are there enough people in the target audience to make this decision financially beneficial?
  5. The Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Frequent Evaluation: This is not the end of the marketing road. Be sure to reexamine your decision every few months. How effective has your marketing been?

Trust The Marketing Showcase, a Washington DC Marketing Firm

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Source:

  1. Make Better Use of Facts About Your Customers Business Week

Developing a Marketing Plan: Understanding your Competitive Position

Wednesday, December 5th, 2012

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan. Last week, we discussed how to identify and research your target audience. This week, we are going to move on to step #2: Understanding your Competitive Position in the Market.

You have already identified your target market. Now you must ask yourself a very important question: what sets your business apart from the competition? Why would a consumer choose your product/service over the competition? What do you offer that your competition does not?

These are the very important questions every business owner must be able to answer. If you cannot define your competitive advantage, you might as well cut your losses and seek alternative employment. If there is nothing that sets your business apart, what would drive consumers to choose your product/service over the competition?

Your Competitive Edge

In its simplest form, competitive edge comes in one of two forms:

  1. Your product/service is less expensive than the competition.
  2. Your product/service must be different from the competition in one way or another.

If your product does not meet either of the above criteria, where is your competitive advantage? If your product/service does meet one of the above criteria, your work is not done. But you are ready to move on to step #3. So check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Branding, including logo design, signage, web design, brochures, packaging, and more!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Developing a Marketing Plan: Market Research & your Target Audience

Wednesday, December 5th, 2012

Last week, we introduced you to the basics of Business Development: Developing a Marketing Plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan, beginning with Market Research and Identifying your Target Audience.

With the economy still in shambles, identifying your target market has never been more important. This is the only way to affectively direct your marketing campaign and compete with larger companies. After all, no one, especially small businesses, can afford to target everyone.

Targeting a specific audience and focusing your marketing efforts on that target audience is the most cost-effective, efficient, and effective way to generate business.

Identifying and Defining your Target Audience

  1. Look at your Current Customer Base: Are there any common characteristics, interests, traits, etc. between your current customer base? Is there a certain demographic that is more prevalent than any other?
  2. Study your Competition: Who is your biggest competition targeting? You probably do not want to target the same exact audience. It is best to find your own niche market.
  3. Analyze your Product or Service: What are the benefits of your product/service? What are the benefits of those benefits? Now, who could benefit from these benefits?
  4. Target Specific Demographics: So you have figured out who needs you product/service, but who is most likely to buy it? Consider different demographics, taking factors like age, location, gender, income, etc. into account.
  5. Consider the Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Evaluate your Decisions: Once you have chosen a target audience, be sure to evaluate your decision. Do you fully understand what motivates your target market? Are there enough people in the target audience to make this decision financially beneficial?

Trust The Marketing Showcase to help!

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

Check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Understanding your competitive position in the market.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Tips for growing your Business: Don’t stand in your own way

Friday, November 30th, 2012

As a business owner, you can sometimes be your own worst enemy. How? Well, as people, we often set ceilings to our own potential, ceilings that carryover to our businesses. We set out with a particular goal in mind. And when we reach that goal, we settle. We start to dodge businesses decisions, writing them off as too risky. This, in turn, causes your business to plateau or worse, fail.

So we offer you the following business advice: Don’t stand in your own way!

Believing that you can’t or won’t be able to do something is a self-fulfilling prophecy, which will likely lead to failure. Remember the old adage “You have to believe to achieve?” Well, there is actually some truth to that!

Tips to help you revaluate your Beliefs

1. Do some Soul Searching: Take the time to identify your beliefs and determine how they are affecting your success and the success of your business.

2. Identify your Positive Traits: What positive traits do you have to help you counteract your negative beliefs? Limiting and even countering your negative beliefs is the key to achieving success in the business world.

3. Believe in Yourself: Until you believe in yourself, you will never be able to break that plateau.

4. Trust the Marketing Showcase!

The Marketing Showcase: We can help you grow your Business!

Performance-driven in our operations, in our leadership efforts, in our relationships, and in our strategies, the Marketing Showcase makes sure to set high standards for ourselves and for our clients. We provide strategic planning to the business development and the marketing process, ensuring the success and continued growth of your business.

If you have any further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Business Development: Developing a Marketing Plan

Friday, November 30th, 2012

Starting a business takes a lot of hard work, especially in this economy. But it’s not impossible. It just takes organization, planning, and, of course, the right branding and marketing. After all, even the best business, the best product, or the best service is nothing without an effective marketing plan. How else do you expect people to find your business?

Remember, products and services do not simply sell themselves. You need to first find a way to attract customers. And that take time, money, and lots of preparation.

Developing a Marketing Plan

An effective marketing plan includes:

  • Identifying, researching, and getting to know your target audience
  • Understanding your competitive position in the market
  • Branding, including logo design, signage, web design, brochures, packaging, and more
  • Advertising
  • Differentiating your business from the competition
  • Reputation management
  • Both short-term and long-term marketing strategies
  • Adapting to the ever-changing market and consumer
  • And more!

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business.

The Marketing Showcase can help!

At the Marketing Showcase, we provide strategic planning to the business development and the marketing process.

Our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 1.877.746.9326 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!™

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.