Posts Tagged ‘Branding’

Small Business Marketing Tips: The Essentials of Small Business Marketing

Friday, February 22nd, 2013

As a small business owner, you barely have time to breathe, let alone address every aspect of your business, from accounting to sales to marketing. As a result, some things get ignored. More often than not, one of these is marketing. However, without successful marketing, your small business will never grow. Luckily, The Marketing Showcase is here to help guide you through the marketing process.

The Essentials of Small Business Marketing

  1. A Marketing Plan: First and foremost, you need a plan. This plan should outline both short-term and long-term marketing goals. Your marketing plan does not need to be extensive, it is just meant to guide you through your marketing endeavors.
  2. A Budget: As a small business owner, we realize you do not have a lot of extra cash. This is why a budget is so important. How much do you want to spend on marketing? How much can you afford to spend on marketing?
  3. Branding: A professional brand is essential. And, what many small business owners do not realize is that a brand is much more than a logo. It encompasses everything your business is and everything the public sees and hears.
  4. A Website: In today’s tech-savvy world, if your business is not online, it doesn’t exist.
  5. The Marketing Showcase: The key to your small business marketing is choosing the right marketing firm, like The Marketing Showcase. We are a professional marketing and branding firm in Washington DC. Our custom marketing plans are designed to target both your company’s short term and long term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Developing a Marketing Plan: Understanding your Competitive Position

Wednesday, December 5th, 2012

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan. Last week, we discussed how to identify and research your target audience. This week, we are going to move on to step #2: Understanding your Competitive Position in the Market.

You have already identified your target market. Now you must ask yourself a very important question: what sets your business apart from the competition? Why would a consumer choose your product/service over the competition? What do you offer that your competition does not?

These are the very important questions every business owner must be able to answer. If you cannot define your competitive advantage, you might as well cut your losses and seek alternative employment. If there is nothing that sets your business apart, what would drive consumers to choose your product/service over the competition?

Your Competitive Edge

In its simplest form, competitive edge comes in one of two forms:

  1. Your product/service is less expensive than the competition.
  2. Your product/service must be different from the competition in one way or another.

If your product does not meet either of the above criteria, where is your competitive advantage? If your product/service does meet one of the above criteria, your work is not done. But you are ready to move on to step #3. So check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Branding, including logo design, signage, web design, brochures, packaging, and more!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.