Posts Tagged ‘branding professionals’

The Secret to Small Business Success: Know your Target Market Inside & Out

Thursday, February 14th, 2013

Perhaps the only thing more important than effect branding is Identifying a Target Audience. This is the only way to effectively grow your business. After all, no one, especially small businesses, can afford to target everyone. It is more cost-effective and more beneficial to direct your marketing campaign at a specific target market.

Tips for Identifying a Target Market

  1. Analyze your Current Customer Base: If you are not a new business, chances are that you have a current customer base. Are there any common characteristics, interests, traits, demographic, etc.?
  2. Look at your Competition: What are similar businesses in your industry doing? Who are they targeting?
  3. Who could benefit from your Product/Service: What are the benefits of your product/service? Now, who would benefit from those benefits?
  4. Target a Key Demographic: Based on your findings from the above steps, target in on a specific demographic. Are there enough people in the target audience to make this decision financially beneficial?
  5. The Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Frequent Evaluation: This is not the end of the marketing road. Be sure to reexamine your decision every few months. How effective has your marketing been?

Trust The Marketing Showcase, a Washington DC Marketing Firm

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Source:

  1. Make Better Use of Facts About Your Customers Business Week

People buy who you are, not what you do: Your Branding needs more YOU

Friday, January 11th, 2013

marketing professionalsA few weeks ago, we detailed the motivational speech of Simon Sinek, who broke down the secret of successful branding. “People don’t buy what you do, they buy why you do it,” explained Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

Your corporate branding needs more YOU!

People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it.”

Why would someone want to do business with your company, when Company X sells the exact same product? What makes your business different? Well, at the end of the day, the difference between your company and Company X is…YOU!

So what’s your story?

The Marketing Showcase can help you tell that Story!

The Marketing Showcase is a professional marketing and branding firm in Washington DC. We create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Marketing Plan: Developing Short Term and Long Term Strategies

Wednesday, December 19th, 2012

marketing planDeveloping a marketing plan takes time. It is a step by step process ranging from identifying and researching your target audience, understanding your competitive position, branding, advertising, separating your business from the competition, reputation management, and more. And this week, we are going to address the next step in this process: Developing Short Term and Long Term Strategies.

You need to plan for the future success of your business. But without a short term strategy, your business may not be around long enough for those long term strategies to come to fruition. Conversely, focusing solely on your short term success will put you in business in bad shape for the future.

Your short term goals need to be part of your quest for sustainable future growth!

1. Short Term Marketing Strategies: Short term success is crucial for any business. Whether it is the successful launch of a new product or service or the launch of your brand, short term success is necessary for long term growth. However, without long term marketing strategies, short term success may be short-lived.

2. Long Term Marketing Strategies: Where do you see your business in 5 years? What about 10? 20? 30? How are you going to reach your goals 10-30 years down the road? Growing your business is not a short term process. It takes time. And you need to have a plan every step of the way.

The trick is to balance short term goals in conjunction with your long term marketing strategy!

The Marketing Showcase can help: We never operate without a plan!

Our custom marketing plans are designed to target both your company’s short term and long term marketing goals. And as a full-service marketing and branding firm, The Marketing Showcase provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Marketing Plan: Separating your Business from the Competition

Thursday, December 13th, 2012

marketing professionalsDeveloping a successful marketing plan is time consuming, yet incredibly crucial for your business. Consisting of several aspects, from identifying and researching your target audience and understanding your competitive position to branding, advertising and more, your marketing plan is a step-by-step outline for the future success of your business.

This week, the marketing and branding experts at The Marketing Showcase are going to breakdown another critical aspect of any good marketing plan: Separating your Business from the Competition.

What makes your business different from another business offering the same product or service? Why should a consumer choose your business over the competition? These are the important questions you need to answer. And if you cannot answer these, then you may want to pack up and call it quits.

Today’s business world is extremely competitive and if you cannot offer anything unique to your target audience, then your business is doomed right from the start. You need to differentiate your business from your competition in order to make sales, survive, and thrive

The Key to Success: Research, research, and more research!

  • Personal Research: In this step, which you should have already addressed in your marketing plan, you will discover who you are, what you are, your strengths and weaknesses, and more. In this step, you will also develop your brand and really begin to outline the ins and outs of your business.

  • Qualitative Research: Also completed earlier in the marketing plan process, qualitative research tells a company who its target audience is and what they look for in a company, product, or service. Knowing your target audience, as well as their wants and needs, allows you to better market and advertise your product/service.

  • Competitive Research: Now for something new. Once you know who you are and who your target audience is, it is important to define what makes you unique. First, learn as much as you can about your direct competition and your industry. The more you know, the better you will set up your future success. Take those aspects of your competition that work and add your own flair. Remember, you don’t want to mimic your competition. You want to learn from them, their successes, their failures, and the like.



The Marketing Showcase can help you separate your Business from the Competition!

We provide strategic planning for your business development and the marketing processes. We transform brand development into benchmark and performance measurements based on market research and B2B, B2C, and B2G experience.

The Marketing Showcase will implement your marketing plan or build you a new marketing plan from scratch. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Marketing Plan: Market Research & your Target Audience

Wednesday, December 5th, 2012

Last week, we introduced you to the basics of Business Development: Developing a Marketing Plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan, beginning with Market Research and Identifying your Target Audience.

With the economy still in shambles, identifying your target market has never been more important. This is the only way to affectively direct your marketing campaign and compete with larger companies. After all, no one, especially small businesses, can afford to target everyone.

Targeting a specific audience and focusing your marketing efforts on that target audience is the most cost-effective, efficient, and effective way to generate business.

Identifying and Defining your Target Audience

  1. Look at your Current Customer Base: Are there any common characteristics, interests, traits, etc. between your current customer base? Is there a certain demographic that is more prevalent than any other?
  2. Study your Competition: Who is your biggest competition targeting? You probably do not want to target the same exact audience. It is best to find your own niche market.
  3. Analyze your Product or Service: What are the benefits of your product/service? What are the benefits of those benefits? Now, who could benefit from these benefits?
  4. Target Specific Demographics: So you have figured out who needs you product/service, but who is most likely to buy it? Consider different demographics, taking factors like age, location, gender, income, etc. into account.
  5. Consider the Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Evaluate your Decisions: Once you have chosen a target audience, be sure to evaluate your decision. Do you fully understand what motivates your target market? Are there enough people in the target audience to make this decision financially beneficial?

Trust The Marketing Showcase to help!

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

Check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Understanding your competitive position in the market.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Tips for growing your Business: Don’t stand in your own way

Friday, November 30th, 2012

As a business owner, you can sometimes be your own worst enemy. How? Well, as people, we often set ceilings to our own potential, ceilings that carryover to our businesses. We set out with a particular goal in mind. And when we reach that goal, we settle. We start to dodge businesses decisions, writing them off as too risky. This, in turn, causes your business to plateau or worse, fail.

So we offer you the following business advice: Don’t stand in your own way!

Believing that you can’t or won’t be able to do something is a self-fulfilling prophecy, which will likely lead to failure. Remember the old adage “You have to believe to achieve?” Well, there is actually some truth to that!

Tips to help you revaluate your Beliefs

1. Do some Soul Searching: Take the time to identify your beliefs and determine how they are affecting your success and the success of your business.

2. Identify your Positive Traits: What positive traits do you have to help you counteract your negative beliefs? Limiting and even countering your negative beliefs is the key to achieving success in the business world.

3. Believe in Yourself: Until you believe in yourself, you will never be able to break that plateau.

4. Trust the Marketing Showcase!

The Marketing Showcase: We can help you grow your Business!

Performance-driven in our operations, in our leadership efforts, in our relationships, and in our strategies, the Marketing Showcase makes sure to set high standards for ourselves and for our clients. We provide strategic planning to the business development and the marketing process, ensuring the success and continued growth of your business.

If you have any further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Business Development: Developing a Marketing Plan

Friday, November 30th, 2012

Starting a business takes a lot of hard work, especially in this economy. But it’s not impossible. It just takes organization, planning, and, of course, the right branding and marketing. After all, even the best business, the best product, or the best service is nothing without an effective marketing plan. How else do you expect people to find your business?

Remember, products and services do not simply sell themselves. You need to first find a way to attract customers. And that take time, money, and lots of preparation.

Developing a Marketing Plan

An effective marketing plan includes:

  • Identifying, researching, and getting to know your target audience
  • Understanding your competitive position in the market
  • Branding, including logo design, signage, web design, brochures, packaging, and more
  • Advertising
  • Differentiating your business from the competition
  • Reputation management
  • Both short-term and long-term marketing strategies
  • Adapting to the ever-changing market and consumer
  • And more!

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business.

The Marketing Showcase can help!

At the Marketing Showcase, we provide strategic planning to the business development and the marketing process.

Our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 1.877.746.9326 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!™

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.