Posts Tagged ‘branding professionals Washington DC’

The Secret to Small Business Success: Know your Target Market Inside & Out

Thursday, February 14th, 2013

Perhaps the only thing more important than effect branding is Identifying a Target Audience. This is the only way to effectively grow your business. After all, no one, especially small businesses, can afford to target everyone. It is more cost-effective and more beneficial to direct your marketing campaign at a specific target market.

Tips for Identifying a Target Market

  1. Analyze your Current Customer Base: If you are not a new business, chances are that you have a current customer base. Are there any common characteristics, interests, traits, demographic, etc.?
  2. Look at your Competition: What are similar businesses in your industry doing? Who are they targeting?
  3. Who could benefit from your Product/Service: What are the benefits of your product/service? Now, who would benefit from those benefits?
  4. Target a Key Demographic: Based on your findings from the above steps, target in on a specific demographic. Are there enough people in the target audience to make this decision financially beneficial?
  5. The Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Frequent Evaluation: This is not the end of the marketing road. Be sure to reexamine your decision every few months. How effective has your marketing been?

Trust The Marketing Showcase, a Washington DC Marketing Firm

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Source:

  1. Make Better Use of Facts About Your Customers Business Week

People buy who you are, not what you do: Your Branding needs more YOU

Friday, January 11th, 2013

marketing professionalsA few weeks ago, we detailed the motivational speech of Simon Sinek, who broke down the secret of successful branding. “People don’t buy what you do, they buy why you do it,” explained Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

Your corporate branding needs more YOU!

People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it.”

Why would someone want to do business with your company, when Company X sells the exact same product? What makes your business different? Well, at the end of the day, the difference between your company and Company X is…YOU!

So what’s your story?

The Marketing Showcase can help you tell that Story!

The Marketing Showcase is a professional marketing and branding firm in Washington DC. We create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

What is my Company’s Brand? How does Branding work?

Friday, January 11th, 2013

We often get asked the question: “What is branding?” or “What makes an effective brand?” Well, before we get into what an effective brand is, let’s first define what a brand isn’t. Your brand is not your product/service or your logo or your tagline or your name or your mission statement. Yes, these are all parts of an effective brand, but your brand is more than that. Your brand is YOU. Your brand is your reputation in the marketplace. So how do you establish a strong reputation…a strong brand identity?

1. What makes your company different from the competition?

2. Why would someone choose your product/service over the competition?

3. What are the benefits of working with your company?

company brandingAnswering these questions all starts with your marketing plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. And The Marketing Showcase can help!

At the Marketing Showcase, we never work without a plan. We provide strategic planning to the business development and marketing process. Our plans are always designed to target specific goals aligned to your long-term marketing goals, focusing first on the strategic elements.

At the Marketing Showcase (TMS), we work diligently to create a brand that is consistent with the mission, values, and strategic vision of the organization. And we work just as hard maintaining that reputation and brand!

Our vision is to bring great brands to life through our work; that we can truly help our clients to influence values and culture, to impress and express, to energize and transform their businesses.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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