Developing a Marketing Plan: The Importance of Advertising and Promotion

marketing professionalsFor a business, developing an effective marketing plan can be the difference between success and failure. And an effective marketing plan includes several aspects, from identifying and researching your target audience and understanding your competitive position to branding and much more. So over the next several weeks, we at The Marketing Showcase will break down the process of developing an effective marketing plan.

This week we are going to focus on The Importance of Advertising and Promotion.

You know your target audience. You know your competitive position in the market. You have developed effective branding. But how do you deliver your branding and product/service to your target audience? Advertising! And while the goal of advertising, to get your brand in the public eye, may seem simple, there are several ways in which things can go very, very wrong.

For starters, there are so many advertising avenues available, from radio to television to trade shows to the Internet to newspapers to magazines to direct mail and more, that one can easily spread themselves too thin. The key to a successful advertising plan is focus.

Which media venue will be the most effective in helping you reach your target audience? It is important to allocate the bulk of your advertising budget to this venue, while dispersing the rest to other applicable media outlets.

Next, set specific mid-term and long-term advertising goals. What are you hoping to accomplish? Recognition, improved sales, brand identity, or something else? Then, use these goals to evaluate your advertising plan.

The Marketing Showcase can help you get your message out there!

Our Creative Suite is our SHOW.CASE™ for marketing services for the creation of high-impact communication tools that encourage your customers and prospective customers to learn more about you and your company, and inspire them to choose you over the competition.

“…The Marketing Showcase has been an integral part of getting our marketing plan off of our “to do list” to up and running. We highly recommend The Marketing Showcase as an expert in their field…” – Orchid Properties, LLC COO Freddi Brown

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

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