Developing a Marketing Plan: Reputation Management

Developing a successful marketing plan is a multi-step process consisting of several considerations, including: identifying and researching your target audience, understanding your competitive position, branding, advertising, and separating your business from the competition. And that is just the beginning.

The next step in the process is Reputation Management. Consumers are not just looking for the best price they can find. They are looking for a company they can trust.

online reputation management

When it comes to running a business, reputation is everything, especially in today’s digital world. Your company lives and dies by its Google results, online reviews, Better Business Bureau grade, Facebook interactions, and so much more. Thanks to the Internet, your business is not just judged on the product or service you provide, but how you provide it! And when a customer is unhappy, the Internet gives them the power to express their anger in a very public and damaging way. Because of this, reputation management has never been more important to the success of your business.

The Internet can be a powerful tool for your business, but only if you know how to effectively manage your reputation. After all, even the best companies can run into an irate customer from time to time. And this is not bad as long as you handle the situation correctly.

Business Reputation Management Tips for the Digital Age

1. Social Media Engagement: Facebook, Twitter, Google+, and other such social media platforms have now made it possible for your customers to interact with your brand on a daily basis and vice versa. And because of this, it is important to pay particular attention to your company’s presence on the Web and social media.

2. Develop a Reputation Management Policy: Make sure your employees know who has the authority to speak on behalf of the company. Nothing can be more damaging than an employee acting on behalf of your business without permission.

3. Coordinate Online and Offline Marketing: It is important that your online efforts mirror your offline marketing and branding. Consistency across multiple channels improves customer service, customer retention, and helps you gain new business.

4. Timely Crisis Management: You should have a crisis communication and management plan in place. After all, accidents happen, whether it is a product recall or just an angry customer. It is important to deal with any crisis in a timely manner, making sure to fully resolve the issue. The longer you wait to address a crisis, the more damaging the effects can be.

The Marketing Showcase can help!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. And we never operate without a plan. We ensure that our marketing efforts are always aligned with your long-term marketing goals.

The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

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