Developing a Marketing Plan: Establishing an Effective Brand Identity

Over the next several weeks, the marketing and branding experts at The Marketing Showcase are going help you understand the importance of developing a marketing plan, from identifying and researching your target audience and understanding your competitive position to branding and so much more. This week, we are going to specifically look at the advantages of Branding.

What is Branding?

Branding is the creative process of defining a distinctive and memorable business identity, including logos, slogans, signage, web design, brochures, packaging, and more. These factors, while all independent, are used in marketing efforts to help form a singular image.

Simply put, branding is the way in which consumers and clients identify one company from another.

The Benefits of Branding

  1. Memorability: Successful branding will help make your business more memorable. What do think of when you visualize those golden arches? Does McDonalds come to mind? What about a red and white target? Does the retail giant Target immediately pop into your head? What about the slogan “Eat Fresh?” We are guessing that Subway was the first thing you thought of. As you can see, branding can be a powerful marketing tool. In fact, some brands are even so strong that they have completely dominated the market. For instance, we bet you have called a facial tissue a Kleenex on more than one occasion.
  2. Loyalty: When people have a positive experience with a memorable brand, they will keep coming back for more. How often do you see a friend or family member refuse to buy anything other than a Ford or Chevy vehicle? People identify strongly with the brands that they trust.
  3. Familiarity: Studies have shown that familiarity induces a sense of trust. So basically, branding helps build trust in your consumers or clients before they ever deal with you, your product or your service.
  4. Branding Drives Prices: Premium brands demand premium prices. What is the major difference between Kleenex and every other facial tissue? Every facial tissue performs the same tasks, but the Kleenex brand demands higher prices in retail markets. Why? Because it is the brand that people identify with. It is the brand that consumers want.
  5. And more!

Marketing and Branding Services from The Marketing Showcase

Our marketing and branding services are second to none. From our graphic design and photography services to our copywriters, we are committed to establishing a strong brand identity.

  • Our graphic design services focus on developing high-impact visual tools, effective at communicating needs and wants.
  • Our photography services focus on storytelling through reflections, emotions, and cultures.
  • Our copywriting services ensure your message is clearly defined and uniform throughout all of your marketing channels.

How strong is your brand? Contact The Marketing Showcase for a professional assessment of your brand, and learn how you can strengthen your impact.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

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