Archive for the ‘The Marketing Showcase’ Category

The Secret to Small Business Success: Know your Target Market Inside & Out

Thursday, February 14th, 2013

Perhaps the only thing more important than effect branding is Identifying a Target Audience. This is the only way to effectively grow your business. After all, no one, especially small businesses, can afford to target everyone. It is more cost-effective and more beneficial to direct your marketing campaign at a specific target market.

Tips for Identifying a Target Market

  1. Analyze your Current Customer Base: If you are not a new business, chances are that you have a current customer base. Are there any common characteristics, interests, traits, demographic, etc.?
  2. Look at your Competition: What are similar businesses in your industry doing? Who are they targeting?
  3. Who could benefit from your Product/Service: What are the benefits of your product/service? Now, who would benefit from those benefits?
  4. Target a Key Demographic: Based on your findings from the above steps, target in on a specific demographic. Are there enough people in the target audience to make this decision financially beneficial?
  5. The Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Frequent Evaluation: This is not the end of the marketing road. Be sure to reexamine your decision every few months. How effective has your marketing been?

Trust The Marketing Showcase, a Washington DC Marketing Firm

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Source:

  1. Make Better Use of Facts About Your Customers Business Week

People buy who you are, not what you do: Your Branding needs more YOU

Friday, January 11th, 2013

marketing professionalsA few weeks ago, we detailed the motivational speech of Simon Sinek, who broke down the secret of successful branding. “People don’t buy what you do, they buy why you do it,” explained Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

Your corporate branding needs more YOU!

People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it.”

Why would someone want to do business with your company, when Company X sells the exact same product? What makes your business different? Well, at the end of the day, the difference between your company and Company X is…YOU!

So what’s your story?

The Marketing Showcase can help you tell that Story!

The Marketing Showcase is a professional marketing and branding firm in Washington DC. We create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

How to make your Business Stand Out in a Crowded Market

Wednesday, December 19th, 2012

As a business owner, you are constantly striving to grow your business. And the only way to do this is by increasing your sales and your profits. But how? How do you make your business stand out amongst other similar businesses with similar products? The answer is Branding!

At the end of the day, the difference between Product X and Product Y is not functionality, but branding. This is how Kleenex facial tissues sell more than other facial tissues and how McDonalds constantly outsells the competition. Neither Kleenex nor McDonalds have a product that is far superior from their competition. But what they do have is a brand that the consumer identifies with.

This is the power of branding! Branding allows you to stand out in a crowded market. You could have the best product in the world, but without effective branding, you could quickly fall behind the competition. Your success has everything to do with perception and how you are perceived within the market.

The Marketing Showcase can help!

We creating styles and themes to express your brand in a way that allows you to stand out in a crowded market, not get lost in it! And as a full-service marketing and branding firm, The Marketing Showcase, a limited liability company, provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Marketing Plan: Developing Short Term and Long Term Strategies

Wednesday, December 19th, 2012

marketing planDeveloping a marketing plan takes time. It is a step by step process ranging from identifying and researching your target audience, understanding your competitive position, branding, advertising, separating your business from the competition, reputation management, and more. And this week, we are going to address the next step in this process: Developing Short Term and Long Term Strategies.

You need to plan for the future success of your business. But without a short term strategy, your business may not be around long enough for those long term strategies to come to fruition. Conversely, focusing solely on your short term success will put you in business in bad shape for the future.

Your short term goals need to be part of your quest for sustainable future growth!

1. Short Term Marketing Strategies: Short term success is crucial for any business. Whether it is the successful launch of a new product or service or the launch of your brand, short term success is necessary for long term growth. However, without long term marketing strategies, short term success may be short-lived.

2. Long Term Marketing Strategies: Where do you see your business in 5 years? What about 10? 20? 30? How are you going to reach your goals 10-30 years down the road? Growing your business is not a short term process. It takes time. And you need to have a plan every step of the way.

The trick is to balance short term goals in conjunction with your long term marketing strategy!

The Marketing Showcase can help: We never operate without a plan!

Our custom marketing plans are designed to target both your company’s short term and long term marketing goals. And as a full-service marketing and branding firm, The Marketing Showcase provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Strong Brand Identity: Making Sales through Effective Branding

Friday, December 14th, 2012

Building upon last week’s blog, The Importance of Branding: People buy who you are, not what you do, we are going to focus on brand identity as the driving force behind sales.

Many businesses, large and small fall into the same trap. They try to boost sales by focusing on what they sell instead of who they are. But the most successful businesses are those that have a strong brand identity. At the end of the day, unless you have something truly unique to sell, the difference between your product and your competition’s product is YOU.

What makes Xerox different from the completion? What has made the Xerox Corporation into a $22 billion enterprise? The answer: branding! In fact, Xerox’s branding strategy is so strong that consumers now refer to all copies as Xerox, regardless of the equipment used.

Similarly, Kleenex has cornered the facial tissue market. Now consumers refer to all facial tissue as Kleenex. Why? Branding! Consumers identify so well with the Kleenex brand that the company’s name has become an everyday term for facial tissue.

What makes McDonalds different from Burger King? Both sell reasonably priced fast food. Yet, consumers flock to McDonalds over BK. McDonald’s posted $34.2 billion in sales in 2011 compared to Burger King’s $8.4 billion.

The same holds true for companies across the nation. Consumers tend to do business with the brand that they best identify with. Or, as Simon Sinek put it, “people buy who you are, not what you do.” So if you want to grow your business, first grow your brand, the rest will follow.

“Our research shows that a fundamental element of all our great companies is a core ideology — core values and a sense of purpose beyond just making money — that inspires people…,” said Jim Collins, an American business consultant, author, and lecturer on the subject of company sustainability and growth.

The Marketing Showcase can help! We are a Marketing & Branding Firm in Washington DC

At the Marketing Showcase, create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Sources:

Wendy’s, not Burger King, is no. 2 in sales

The Importance of Branding: People buy who you are, not what you do

Thursday, December 6th, 2012

brandingWhen it comes to successfully managing and running your business, how important is it to establish a strong brand identity? Well, according to Simon Sinek, a strong brand identity and an understanding of the “Why” of a business are the most important parts of your business plan.

 

“People don’t buy what you do, they buy why you do it,” said Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

It is this business strategy that has made companies like Apple so successful.

The WHY of Business

Why do you do what you do? What is the why of your business? What is your cause? What is your belief? Why does your company exist?

And no, profit is not a WHY. Profit is a result. And the pursuit of profit, the pursuit of a result is a recipe for failure. Pursuing a profit is what drives businesses into the ground. Successful businesses, conversely, are those who know WHY they are in business and are able to attract consumers who believe what their company believes.

People don’t buy Apple products because they make MP3 players, computers, and phones. There are tons of other companies out there that make MP3 players, computers, and phones for much cheaper than Apple. But people buy Apple products because of the way they present their company. Apple does not tell you what makes their products great; Apple tells you why their company is different.

“People don’t buy what you do, they buy why you do it.”

Sinek explains his theory further in the below lecture, Start With Why: How Great Leaders Inspire Action.

At the end of the day, what Sinek is explaining comes down to one thing: Branding! How you present yourself and your business can, at times, be even more important than what you are selling. After all, unless you have invented some new, revolutionary product or service, there is another company (or multiple companies) offering exactly what you are offering. So how do you set yourself apart from the competition?

The Answer: Branding!

The Marketing Showcase: A Branding Company in Washing DC

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. We engage the process of creating styles and themes to express the brand in a way that is consistent with the mission, values, and strategic vision of the organization.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.