Archive for the ‘Business Development’ Category

The Secret to Small Business Branding

Friday, January 25th, 2013

As a small business owner, you are constantly striving to find new ways to separate your business from the competition. So what makes your company different from another company that sells the same product? I will give YOU and hint. Get it? The secret to small business branding is you!

Small Business Branding Tips

1. Give your Business a Face: People like doing business with people, not faceless corporations. So try putting a little more you in the business plan. So what’s your story?

2. Balance is the Trick to Success: You need to balance your business reliability on you. Yes, you want to insert yourself as the face of the business, but you also need your business to function when you are not there.

3. Don’t just Sell…Advocate: Being a great business owner is more than being a great salesman. Do your best to meet and fulfill your customers’ needs. Ask them what they need or what they want and do your best to meet those needs/wants. When you do this, the business will sell itself.

4. Focus on your Product, not Sales: First and foremost, you want to be sure you are giving your clients the best product you possibly can. If you do this, the money will follow. Focusing on the money first is a recipe for disaster.

5. Trust The Marketing Showcase: We are a professional marketing and branding firm in Washington DC. We construct business plans designed to target specific goals and help you meet your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

6 Small Business Branding Tips to help grow your Business

Friday, January 25th, 2013

As a small business owner, your first objective is to establish your business in the marketplace. And while this may seem like a daunting challenge, it can be broken down to a single, highly achievable element: branding.

While many people view branding as logo design and development, which is an aspect of branding, it is so much more than that. Branding is all about how people perceive your business. Branding is about managing the thoughts and feelings of your customers and using those to establish your business. Your customers should identify with your brand. They should connect with your brand. This is what makes companies like Apple and Coca-Cola so great. Their customers identify with these companies.

So how do you accomplish this in your small business?

6 Small Business Branding Tips

1. Logo Development: First and foremost, your small business needs a distinguishable face. Your small business needs a logo. And once you have developed a logo you are happy with, you need to plaster that logo in everything you do, from advertisements to business cards to envelopes and everything else your business puts its name on. When people think of your company, your logo should be the first thing that comes to mind.

2. Business Website: In today’s technological world, your small business needs an online presence. You need a professional website that reflects your brand image.

3. You About Page: As we mentioned last week, People buy who you are, not what you do: Your Branding needs more YOU. People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it” and who you are.

4. Social Media: Nowadays, customers do not just want to see your business, they want to interact with the brands that they so closely identify with. And this has never been easier. The invention of sites like Facebook and Twitter allow you to broadcast your brand to millions of potential customers while also interacting with these customers like never before.

5. Consistency: You need to make sure your branding is consistent throughout all of your efforts, from your logo to your website to your social media and everything in between.

6. Call The Marketing Showcase: The Marketing Showcase is a professional marketing and branding firm in Washington DC. We offer graphic design, photography, and copywriting services to help you build a strong brand identity, creating styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

How to make your Business Stand Out in a Crowded Market

Wednesday, December 19th, 2012

As a business owner, you are constantly striving to grow your business. And the only way to do this is by increasing your sales and your profits. But how? How do you make your business stand out amongst other similar businesses with similar products? The answer is Branding!

At the end of the day, the difference between Product X and Product Y is not functionality, but branding. This is how Kleenex facial tissues sell more than other facial tissues and how McDonalds constantly outsells the competition. Neither Kleenex nor McDonalds have a product that is far superior from their competition. But what they do have is a brand that the consumer identifies with.

This is the power of branding! Branding allows you to stand out in a crowded market. You could have the best product in the world, but without effective branding, you could quickly fall behind the competition. Your success has everything to do with perception and how you are perceived within the market.

The Marketing Showcase can help!

We creating styles and themes to express your brand in a way that allows you to stand out in a crowded market, not get lost in it! And as a full-service marketing and branding firm, The Marketing Showcase, a limited liability company, provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Marketing Plan: Developing Short Term and Long Term Strategies

Wednesday, December 19th, 2012

marketing planDeveloping a marketing plan takes time. It is a step by step process ranging from identifying and researching your target audience, understanding your competitive position, branding, advertising, separating your business from the competition, reputation management, and more. And this week, we are going to address the next step in this process: Developing Short Term and Long Term Strategies.

You need to plan for the future success of your business. But without a short term strategy, your business may not be around long enough for those long term strategies to come to fruition. Conversely, focusing solely on your short term success will put you in business in bad shape for the future.

Your short term goals need to be part of your quest for sustainable future growth!

1. Short Term Marketing Strategies: Short term success is crucial for any business. Whether it is the successful launch of a new product or service or the launch of your brand, short term success is necessary for long term growth. However, without long term marketing strategies, short term success may be short-lived.

2. Long Term Marketing Strategies: Where do you see your business in 5 years? What about 10? 20? 30? How are you going to reach your goals 10-30 years down the road? Growing your business is not a short term process. It takes time. And you need to have a plan every step of the way.

The trick is to balance short term goals in conjunction with your long term marketing strategy!

The Marketing Showcase can help: We never operate without a plan!

Our custom marketing plans are designed to target both your company’s short term and long term marketing goals. And as a full-service marketing and branding firm, The Marketing Showcase provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Marketing Plan: Establishing an Effective Brand Identity

Wednesday, December 5th, 2012

Over the next several weeks, the marketing and branding experts at The Marketing Showcase are going help you understand the importance of developing a marketing plan, from identifying and researching your target audience and understanding your competitive position to branding and so much more. This week, we are going to specifically look at the advantages of Branding.

What is Branding?

Branding is the creative process of defining a distinctive and memorable business identity, including logos, slogans, signage, web design, brochures, packaging, and more. These factors, while all independent, are used in marketing efforts to help form a singular image.

Simply put, branding is the way in which consumers and clients identify one company from another.

The Benefits of Branding

  1. Memorability: Successful branding will help make your business more memorable. What do think of when you visualize those golden arches? Does McDonalds come to mind? What about a red and white target? Does the retail giant Target immediately pop into your head? What about the slogan “Eat Fresh?” We are guessing that Subway was the first thing you thought of. As you can see, branding can be a powerful marketing tool. In fact, some brands are even so strong that they have completely dominated the market. For instance, we bet you have called a facial tissue a Kleenex on more than one occasion.
  2. Loyalty: When people have a positive experience with a memorable brand, they will keep coming back for more. How often do you see a friend or family member refuse to buy anything other than a Ford or Chevy vehicle? People identify strongly with the brands that they trust.
  3. Familiarity: Studies have shown that familiarity induces a sense of trust. So basically, branding helps build trust in your consumers or clients before they ever deal with you, your product or your service.
  4. Branding Drives Prices: Premium brands demand premium prices. What is the major difference between Kleenex and every other facial tissue? Every facial tissue performs the same tasks, but the Kleenex brand demands higher prices in retail markets. Why? Because it is the brand that people identify with. It is the brand that consumers want.
  5. And more!

Marketing and Branding Services from The Marketing Showcase

Our marketing and branding services are second to none. From our graphic design and photography services to our copywriters, we are committed to establishing a strong brand identity.

  • Our graphic design services focus on developing high-impact visual tools, effective at communicating needs and wants.
  • Our photography services focus on storytelling through reflections, emotions, and cultures.
  • Our copywriting services ensure your message is clearly defined and uniform throughout all of your marketing channels.

How strong is your brand? Contact The Marketing Showcase for a professional assessment of your brand, and learn how you can strengthen your impact.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Developing a Marketing Plan: Understanding your Competitive Position

Wednesday, December 5th, 2012

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan. Last week, we discussed how to identify and research your target audience. This week, we are going to move on to step #2: Understanding your Competitive Position in the Market.

You have already identified your target market. Now you must ask yourself a very important question: what sets your business apart from the competition? Why would a consumer choose your product/service over the competition? What do you offer that your competition does not?

These are the very important questions every business owner must be able to answer. If you cannot define your competitive advantage, you might as well cut your losses and seek alternative employment. If there is nothing that sets your business apart, what would drive consumers to choose your product/service over the competition?

Your Competitive Edge

In its simplest form, competitive edge comes in one of two forms:

  1. Your product/service is less expensive than the competition.
  2. Your product/service must be different from the competition in one way or another.

If your product does not meet either of the above criteria, where is your competitive advantage? If your product/service does meet one of the above criteria, your work is not done. But you are ready to move on to step #3. So check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Branding, including logo design, signage, web design, brochures, packaging, and more!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The Marketing Showcase’s marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Developing a Marketing Plan: Market Research & your Target Audience

Wednesday, December 5th, 2012

Last week, we introduced you to the basics of Business Development: Developing a Marketing Plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. Over the next several weeks, we are going to delve deeper into each component of an effective marketing plan, beginning with Market Research and Identifying your Target Audience.

With the economy still in shambles, identifying your target market has never been more important. This is the only way to affectively direct your marketing campaign and compete with larger companies. After all, no one, especially small businesses, can afford to target everyone.

Targeting a specific audience and focusing your marketing efforts on that target audience is the most cost-effective, efficient, and effective way to generate business.

Identifying and Defining your Target Audience

  1. Look at your Current Customer Base: Are there any common characteristics, interests, traits, etc. between your current customer base? Is there a certain demographic that is more prevalent than any other?
  2. Study your Competition: Who is your biggest competition targeting? You probably do not want to target the same exact audience. It is best to find your own niche market.
  3. Analyze your Product or Service: What are the benefits of your product/service? What are the benefits of those benefits? Now, who could benefit from these benefits?
  4. Target Specific Demographics: So you have figured out who needs you product/service, but who is most likely to buy it? Consider different demographics, taking factors like age, location, gender, income, etc. into account.
  5. Consider the Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Evaluate your Decisions: Once you have chosen a target audience, be sure to evaluate your decision. Do you fully understand what motivates your target market? Are there enough people in the target audience to make this decision financially beneficial?

Trust The Marketing Showcase to help!

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

Check back next week as we delve deeper into Business Development: Developing a Marketing Plan and discuss Understanding your competitive position in the market.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Tips for growing your Business: Don’t stand in your own way

Friday, November 30th, 2012

As a business owner, you can sometimes be your own worst enemy. How? Well, as people, we often set ceilings to our own potential, ceilings that carryover to our businesses. We set out with a particular goal in mind. And when we reach that goal, we settle. We start to dodge businesses decisions, writing them off as too risky. This, in turn, causes your business to plateau or worse, fail.

So we offer you the following business advice: Don’t stand in your own way!

Believing that you can’t or won’t be able to do something is a self-fulfilling prophecy, which will likely lead to failure. Remember the old adage “You have to believe to achieve?” Well, there is actually some truth to that!

Tips to help you revaluate your Beliefs

1. Do some Soul Searching: Take the time to identify your beliefs and determine how they are affecting your success and the success of your business.

2. Identify your Positive Traits: What positive traits do you have to help you counteract your negative beliefs? Limiting and even countering your negative beliefs is the key to achieving success in the business world.

3. Believe in Yourself: Until you believe in yourself, you will never be able to break that plateau.

4. Trust the Marketing Showcase!

The Marketing Showcase: We can help you grow your Business!

Performance-driven in our operations, in our leadership efforts, in our relationships, and in our strategies, the Marketing Showcase makes sure to set high standards for ourselves and for our clients. We provide strategic planning to the business development and the marketing process, ensuring the success and continued growth of your business.

If you have any further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Business Development: Developing a Marketing Plan

Friday, November 30th, 2012

Starting a business takes a lot of hard work, especially in this economy. But it’s not impossible. It just takes organization, planning, and, of course, the right branding and marketing. After all, even the best business, the best product, or the best service is nothing without an effective marketing plan. How else do you expect people to find your business?

Remember, products and services do not simply sell themselves. You need to first find a way to attract customers. And that take time, money, and lots of preparation.

Developing a Marketing Plan

An effective marketing plan includes:

  • Identifying, researching, and getting to know your target audience
  • Understanding your competitive position in the market
  • Branding, including logo design, signage, web design, brochures, packaging, and more
  • Advertising
  • Differentiating your business from the competition
  • Reputation management
  • Both short-term and long-term marketing strategies
  • Adapting to the ever-changing market and consumer
  • And more!

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business.

The Marketing Showcase can help!

At the Marketing Showcase, we provide strategic planning to the business development and the marketing process.

Our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 1.877.746.9326 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!™

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.