Archive for the ‘Branding’ Category

Small Business Marketing Tips: The Essentials of Small Business Marketing

Friday, February 22nd, 2013

As a small business owner, you barely have time to breathe, let alone address every aspect of your business, from accounting to sales to marketing. As a result, some things get ignored. More often than not, one of these is marketing. However, without successful marketing, your small business will never grow. Luckily, The Marketing Showcase is here to help guide you through the marketing process.

The Essentials of Small Business Marketing

  1. A Marketing Plan: First and foremost, you need a plan. This plan should outline both short-term and long-term marketing goals. Your marketing plan does not need to be extensive, it is just meant to guide you through your marketing endeavors.
  2. A Budget: As a small business owner, we realize you do not have a lot of extra cash. This is why a budget is so important. How much do you want to spend on marketing? How much can you afford to spend on marketing?
  3. Branding: A professional brand is essential. And, what many small business owners do not realize is that a brand is much more than a logo. It encompasses everything your business is and everything the public sees and hears.
  4. A Website: In today’s tech-savvy world, if your business is not online, it doesn’t exist.
  5. The Marketing Showcase: The key to your small business marketing is choosing the right marketing firm, like The Marketing Showcase. We are a professional marketing and branding firm in Washington DC. Our custom marketing plans are designed to target both your company’s short term and long term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Small Business Branding Tips: Defining your Brand Identity

Friday, February 1st, 2013

You have a name. You know what you sell. But what is the identity of your business? How do your clients or potential clients perceive your business? What makes you special? This is where branding comes into play. Branding helps differentiate your company from the competition, making branding an important aspect of any business plan.

Defining your Brand Identity

Are you an innovator in the business, offering the latest and greatest products or services? Are you an experienced and reliable business? Are you a business that offers the highest quality products around? Are you a business offering the best value to your customers?

What is your brand identity?

  1. What is your company’s mission?
  2. What are the benefits of working with your business?
  3. What is the current perception of your business?
  4. What would you like the perception of your business to be? What qualities are most important to you?

Do your research and learn the habits and desires of your target audience. Then figure out how to project that brand identity to your customers.

What is your brand strategy?

Your brand strategy should consist of how, what, where, and when you plan to communicate with your target audience.

  1. Design an appealing logo and place it on everything from your trucks to your marketing materials.
  2. Communicate your brand message. Each and every customer and employee should be aware of your brand identity. Developing a tagline can really help accomplish this. And be sure to make it memorable and meaningful.
  3. Most importantly, be true to your brand. Your brand identity and message cannot be an empty promise!

The Marketing Showcase: Your Washington DC Branding Specialists!

The Marketing Showcase is a professional marketing and branding firm in Washington DC, offering graphic design, photography, and copywriting services to help you build a strong brand identity.

Our goal is to bring great brands to life!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

The Secret to Small Business Branding

Friday, January 25th, 2013

As a small business owner, you are constantly striving to find new ways to separate your business from the competition. So what makes your company different from another company that sells the same product? I will give YOU and hint. Get it? The secret to small business branding is you!

Small Business Branding Tips

1. Give your Business a Face: People like doing business with people, not faceless corporations. So try putting a little more you in the business plan. So what’s your story?

2. Balance is the Trick to Success: You need to balance your business reliability on you. Yes, you want to insert yourself as the face of the business, but you also need your business to function when you are not there.

3. Don’t just Sell…Advocate: Being a great business owner is more than being a great salesman. Do your best to meet and fulfill your customers’ needs. Ask them what they need or what they want and do your best to meet those needs/wants. When you do this, the business will sell itself.

4. Focus on your Product, not Sales: First and foremost, you want to be sure you are giving your clients the best product you possibly can. If you do this, the money will follow. Focusing on the money first is a recipe for disaster.

5. Trust The Marketing Showcase: We are a professional marketing and branding firm in Washington DC. We construct business plans designed to target specific goals and help you meet your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

6 Small Business Branding Tips to help grow your Business

Friday, January 25th, 2013

As a small business owner, your first objective is to establish your business in the marketplace. And while this may seem like a daunting challenge, it can be broken down to a single, highly achievable element: branding.

While many people view branding as logo design and development, which is an aspect of branding, it is so much more than that. Branding is all about how people perceive your business. Branding is about managing the thoughts and feelings of your customers and using those to establish your business. Your customers should identify with your brand. They should connect with your brand. This is what makes companies like Apple and Coca-Cola so great. Their customers identify with these companies.

So how do you accomplish this in your small business?

6 Small Business Branding Tips

1. Logo Development: First and foremost, your small business needs a distinguishable face. Your small business needs a logo. And once you have developed a logo you are happy with, you need to plaster that logo in everything you do, from advertisements to business cards to envelopes and everything else your business puts its name on. When people think of your company, your logo should be the first thing that comes to mind.

2. Business Website: In today’s technological world, your small business needs an online presence. You need a professional website that reflects your brand image.

3. You About Page: As we mentioned last week, People buy who you are, not what you do: Your Branding needs more YOU. People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it” and who you are.

4. Social Media: Nowadays, customers do not just want to see your business, they want to interact with the brands that they so closely identify with. And this has never been easier. The invention of sites like Facebook and Twitter allow you to broadcast your brand to millions of potential customers while also interacting with these customers like never before.

5. Consistency: You need to make sure your branding is consistent throughout all of your efforts, from your logo to your website to your social media and everything in between.

6. Call The Marketing Showcase: The Marketing Showcase is a professional marketing and branding firm in Washington DC. We offer graphic design, photography, and copywriting services to help you build a strong brand identity, creating styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

What is my Company’s Brand? How does Branding work?

Friday, January 11th, 2013

We often get asked the question: “What is branding?” or “What makes an effective brand?” Well, before we get into what an effective brand is, let’s first define what a brand isn’t. Your brand is not your product/service or your logo or your tagline or your name or your mission statement. Yes, these are all parts of an effective brand, but your brand is more than that. Your brand is YOU. Your brand is your reputation in the marketplace. So how do you establish a strong reputation…a strong brand identity?

1. What makes your company different from the competition?

2. Why would someone choose your product/service over the competition?

3. What are the benefits of working with your company?

company brandingAnswering these questions all starts with your marketing plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. And The Marketing Showcase can help!

At the Marketing Showcase, we never work without a plan. We provide strategic planning to the business development and marketing process. Our plans are always designed to target specific goals aligned to your long-term marketing goals, focusing first on the strategic elements.

At the Marketing Showcase (TMS), we work diligently to create a brand that is consistent with the mission, values, and strategic vision of the organization. And we work just as hard maintaining that reputation and brand!

Our vision is to bring great brands to life through our work; that we can truly help our clients to influence values and culture, to impress and express, to energize and transform their businesses.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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How to make your Business Stand Out in a Crowded Market

Wednesday, December 19th, 2012

As a business owner, you are constantly striving to grow your business. And the only way to do this is by increasing your sales and your profits. But how? How do you make your business stand out amongst other similar businesses with similar products? The answer is Branding!

At the end of the day, the difference between Product X and Product Y is not functionality, but branding. This is how Kleenex facial tissues sell more than other facial tissues and how McDonalds constantly outsells the competition. Neither Kleenex nor McDonalds have a product that is far superior from their competition. But what they do have is a brand that the consumer identifies with.

This is the power of branding! Branding allows you to stand out in a crowded market. You could have the best product in the world, but without effective branding, you could quickly fall behind the competition. Your success has everything to do with perception and how you are perceived within the market.

The Marketing Showcase can help!

We creating styles and themes to express your brand in a way that allows you to stand out in a crowded market, not get lost in it! And as a full-service marketing and branding firm, The Marketing Showcase, a limited liability company, provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Developing a Strong Brand Identity: Making Sales through Effective Branding

Friday, December 14th, 2012

Building upon last week’s blog, The Importance of Branding: People buy who you are, not what you do, we are going to focus on brand identity as the driving force behind sales.

Many businesses, large and small fall into the same trap. They try to boost sales by focusing on what they sell instead of who they are. But the most successful businesses are those that have a strong brand identity. At the end of the day, unless you have something truly unique to sell, the difference between your product and your competition’s product is YOU.

What makes Xerox different from the completion? What has made the Xerox Corporation into a $22 billion enterprise? The answer: branding! In fact, Xerox’s branding strategy is so strong that consumers now refer to all copies as Xerox, regardless of the equipment used.

Similarly, Kleenex has cornered the facial tissue market. Now consumers refer to all facial tissue as Kleenex. Why? Branding! Consumers identify so well with the Kleenex brand that the company’s name has become an everyday term for facial tissue.

What makes McDonalds different from Burger King? Both sell reasonably priced fast food. Yet, consumers flock to McDonalds over BK. McDonald’s posted $34.2 billion in sales in 2011 compared to Burger King’s $8.4 billion.

The same holds true for companies across the nation. Consumers tend to do business with the brand that they best identify with. Or, as Simon Sinek put it, “people buy who you are, not what you do.” So if you want to grow your business, first grow your brand, the rest will follow.

“Our research shows that a fundamental element of all our great companies is a core ideology — core values and a sense of purpose beyond just making money — that inspires people…,” said Jim Collins, an American business consultant, author, and lecturer on the subject of company sustainability and growth.

The Marketing Showcase can help! We are a Marketing & Branding Firm in Washington DC

At the Marketing Showcase, create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Sources:

Wendy’s, not Burger King, is no. 2 in sales

The Importance of Branding: People buy who you are, not what you do

Thursday, December 6th, 2012

brandingWhen it comes to successfully managing and running your business, how important is it to establish a strong brand identity? Well, according to Simon Sinek, a strong brand identity and an understanding of the “Why” of a business are the most important parts of your business plan.

 

“People don’t buy what you do, they buy why you do it,” said Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

It is this business strategy that has made companies like Apple so successful.

The WHY of Business

Why do you do what you do? What is the why of your business? What is your cause? What is your belief? Why does your company exist?

And no, profit is not a WHY. Profit is a result. And the pursuit of profit, the pursuit of a result is a recipe for failure. Pursuing a profit is what drives businesses into the ground. Successful businesses, conversely, are those who know WHY they are in business and are able to attract consumers who believe what their company believes.

People don’t buy Apple products because they make MP3 players, computers, and phones. There are tons of other companies out there that make MP3 players, computers, and phones for much cheaper than Apple. But people buy Apple products because of the way they present their company. Apple does not tell you what makes their products great; Apple tells you why their company is different.

“People don’t buy what you do, they buy why you do it.”

Sinek explains his theory further in the below lecture, Start With Why: How Great Leaders Inspire Action.

At the end of the day, what Sinek is explaining comes down to one thing: Branding! How you present yourself and your business can, at times, be even more important than what you are selling. After all, unless you have invented some new, revolutionary product or service, there is another company (or multiple companies) offering exactly what you are offering. So how do you set yourself apart from the competition?

The Answer: Branding!

The Marketing Showcase: A Branding Company in Washing DC

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. We engage the process of creating styles and themes to express the brand in a way that is consistent with the mission, values, and strategic vision of the organization.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.