6 Small Business Branding Tips to help grow your Business

As a small business owner, your first objective is to establish your business in the marketplace. And while this may seem like a daunting challenge, it can be broken down to a single, highly achievable element: branding.

While many people view branding as logo design and development, which is an aspect of branding, it is so much more than that. Branding is all about how people perceive your business. Branding is about managing the thoughts and feelings of your customers and using those to establish your business. Your customers should identify with your brand. They should connect with your brand. This is what makes companies like Apple and Coca-Cola so great. Their customers identify with these companies.

So how do you accomplish this in your small business?

6 Small Business Branding Tips

1. Logo Development: First and foremost, your small business needs a distinguishable face. Your small business needs a logo. And once you have developed a logo you are happy with, you need to plaster that logo in everything you do, from advertisements to business cards to envelopes and everything else your business puts its name on. When people think of your company, your logo should be the first thing that comes to mind.

2. Business Website: In today’s technological world, your small business needs an online presence. You need a professional website that reflects your brand image.

3. You About Page: As we mentioned last week, People buy who you are, not what you do: Your Branding needs more YOU. People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it” and who you are.

4. Social Media: Nowadays, customers do not just want to see your business, they want to interact with the brands that they so closely identify with. And this has never been easier. The invention of sites like Facebook and Twitter allow you to broadcast your brand to millions of potential customers while also interacting with these customers like never before.

5. Consistency: You need to make sure your branding is consistent throughout all of your efforts, from your logo to your website to your social media and everything in between.

6. Call The Marketing Showcase: The Marketing Showcase is a professional marketing and branding firm in Washington DC. We offer graphic design, photography, and copywriting services to help you build a strong brand identity, creating styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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