What is my Company’s Brand? How does Branding work?

We often get asked the question: “What is branding?” or “What makes an effective brand?” Well, before we get into what an effective brand is, let’s first define what a brand isn’t. Your brand is not your product/service or your logo or your tagline or your name or your mission statement. Yes, these are all parts of an effective brand, but your brand is more than that. Your brand is YOU. Your brand is your reputation in the marketplace. So how do you establish a strong reputation…a strong brand identity?

1. What makes your company different from the competition?

2. Why would someone choose your product/service over the competition?

3. What are the benefits of working with your company?

company brandingAnswering these questions all starts with your marketing plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. And The Marketing Showcase can help!

At the Marketing Showcase, we never work without a plan. We provide strategic planning to the business development and marketing process. Our plans are always designed to target specific goals aligned to your long-term marketing goals, focusing first on the strategic elements.

At the Marketing Showcase (TMS), we work diligently to create a brand that is consistent with the mission, values, and strategic vision of the organization. And we work just as hard maintaining that reputation and brand!

Our vision is to bring great brands to life through our work; that we can truly help our clients to influence values and culture, to impress and express, to energize and transform their businesses.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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