Small Business Branding Tips: Defining your Brand Identity

You have a name. You know what you sell. But what is the identity of your business? How do your clients or potential clients perceive your business? What makes you special? This is where branding comes into play. Branding helps differentiate your company from the competition, making branding an important aspect of any business plan.

Defining your Brand Identity

Are you an innovator in the business, offering the latest and greatest products or services? Are you an experienced and reliable business? Are you a business that offers the highest quality products around? Are you a business offering the best value to your customers?

What is your brand identity?

  1. What is your company’s mission?
  2. What are the benefits of working with your business?
  3. What is the current perception of your business?
  4. What would you like the perception of your business to be? What qualities are most important to you?

Do your research and learn the habits and desires of your target audience. Then figure out how to project that brand identity to your customers.

What is your brand strategy?

Your brand strategy should consist of how, what, where, and when you plan to communicate with your target audience.

  1. Design an appealing logo and place it on everything from your trucks to your marketing materials.
  2. Communicate your brand message. Each and every customer and employee should be aware of your brand identity. Developing a tagline can really help accomplish this. And be sure to make it memorable and meaningful.
  3. Most importantly, be true to your brand. Your brand identity and message cannot be an empty promise!

The Marketing Showcase: Your Washington DC Branding Specialists!

The Marketing Showcase is a professional marketing and branding firm in Washington DC, offering graphic design, photography, and copywriting services to help you build a strong brand identity.

Our goal is to bring great brands to life!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit today!

The branding professionals…we run with your vision!

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