Archive for February, 2013

Small Business Marketing Tips: The Essentials of Small Business Marketing

Friday, February 22nd, 2013

As a small business owner, you barely have time to breathe, let alone address every aspect of your business, from accounting to sales to marketing. As a result, some things get ignored. More often than not, one of these is marketing. However, without successful marketing, your small business will never grow. Luckily, The Marketing Showcase is here to help guide you through the marketing process.

The Essentials of Small Business Marketing

  1. A Marketing Plan: First and foremost, you need a plan. This plan should outline both short-term and long-term marketing goals. Your marketing plan does not need to be extensive, it is just meant to guide you through your marketing endeavors.
  2. A Budget: As a small business owner, we realize you do not have a lot of extra cash. This is why a budget is so important. How much do you want to spend on marketing? How much can you afford to spend on marketing?
  3. Branding: A professional brand is essential. And, what many small business owners do not realize is that a brand is much more than a logo. It encompasses everything your business is and everything the public sees and hears.
  4. A Website: In today’s tech-savvy world, if your business is not online, it doesn’t exist.
  5. The Marketing Showcase: The key to your small business marketing is choosing the right marketing firm, like The Marketing Showcase. We are a professional marketing and branding firm in Washington DC. Our custom marketing plans are designed to target both your company’s short term and long term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

The Secret to Small Business Success: Know your Target Market Inside & Out

Thursday, February 14th, 2013

Perhaps the only thing more important than effect branding is Identifying a Target Audience. This is the only way to effectively grow your business. After all, no one, especially small businesses, can afford to target everyone. It is more cost-effective and more beneficial to direct your marketing campaign at a specific target market.

Tips for Identifying a Target Market

  1. Analyze your Current Customer Base: If you are not a new business, chances are that you have a current customer base. Are there any common characteristics, interests, traits, demographic, etc.?
  2. Look at your Competition: What are similar businesses in your industry doing? Who are they targeting?
  3. Who could benefit from your Product/Service: What are the benefits of your product/service? Now, who would benefit from those benefits?
  4. Target a Key Demographic: Based on your findings from the above steps, target in on a specific demographic. Are there enough people in the target audience to make this decision financially beneficial?
  5. The Psychographics of Your Target: What features of your product/service are most appealing to your key demographic? What media outlet would be best suited to reach out to this demographic?
  6. Frequent Evaluation: This is not the end of the marketing road. Be sure to reexamine your decision every few months. How effective has your marketing been?

Trust The Marketing Showcase, a Washington DC Marketing Firm

At The Marketing Showcase, our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Source:

  1. Make Better Use of Facts About Your Customers Business Week

Small Business Marketing Tips from your Washington DC Marketing Firm

Thursday, February 14th, 2013

Small businesses have very unique marketing challenges, the largest of which is budget. Because of this, it is important for small businesses to work smarter, not harder when it comes to marketing. Still, many small business owners fall into the same marketing traps, trying to market their business like the big boys. Fortunately, the marketing specialists at The Marketing Showcase in Washington DC have outlined several useful small business marketing tips.

Small Business Marketing Tips

  1. Focus your Efforts Geographically: You are a small business with a very localized customer base. So do the smart thing and focus your marketing efforts locally. Even extending your marketing reach to just a few more zip codes could be extremely expensive. Remember, you are trying to maximize revenue, not reach.
  2. Measurable Results: Be sure there is some way to measure your marketing efforts. Otherwise, how do you know that your marketing efforts are worth the investment? This is one of the main reasons that online advertising has become so popular recently. One way to measure the success of offline marketing is to have all materials printed with unique identifiers. An easy way to do this is through coupons (and don’t forget expiration dates).
  3. Don’t forget your Existing Customers: It is far easier to retain customers than it is to find new ones. So don’t ignore your existing customer base.
  4. The Marketing Showcase: Our custom marketing plans are designed to target both your company’s short term and long term marketing goals. And as a full-service marketing and branding firm, The Marketing Showcase provides everything from strategic marketing services that support brand architecture, to photography work for your marketing campaigns that reflect specific emotions and cultural values.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Sources:

  1. Obvious but Hard Lessons in Small Business Advertising Small Business Trends

Small Business Branding Tips: Defining your Brand Identity

Friday, February 1st, 2013

You have a name. You know what you sell. But what is the identity of your business? How do your clients or potential clients perceive your business? What makes you special? This is where branding comes into play. Branding helps differentiate your company from the competition, making branding an important aspect of any business plan.

Defining your Brand Identity

Are you an innovator in the business, offering the latest and greatest products or services? Are you an experienced and reliable business? Are you a business that offers the highest quality products around? Are you a business offering the best value to your customers?

What is your brand identity?

  1. What is your company’s mission?
  2. What are the benefits of working with your business?
  3. What is the current perception of your business?
  4. What would you like the perception of your business to be? What qualities are most important to you?

Do your research and learn the habits and desires of your target audience. Then figure out how to project that brand identity to your customers.

What is your brand strategy?

Your brand strategy should consist of how, what, where, and when you plan to communicate with your target audience.

  1. Design an appealing logo and place it on everything from your trucks to your marketing materials.
  2. Communicate your brand message. Each and every customer and employee should be aware of your brand identity. Developing a tagline can really help accomplish this. And be sure to make it memorable and meaningful.
  3. Most importantly, be true to your brand. Your brand identity and message cannot be an empty promise!

The Marketing Showcase: Your Washington DC Branding Specialists!

The Marketing Showcase is a professional marketing and branding firm in Washington DC, offering graphic design, photography, and copywriting services to help you build a strong brand identity.

Our goal is to bring great brands to life!

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.