Archive for January, 2013

The Secret to Small Business Branding

Friday, January 25th, 2013

As a small business owner, you are constantly striving to find new ways to separate your business from the competition. So what makes your company different from another company that sells the same product? I will give YOU and hint. Get it? The secret to small business branding is you!

Small Business Branding Tips

1. Give your Business a Face: People like doing business with people, not faceless corporations. So try putting a little more you in the business plan. So what’s your story?

2. Balance is the Trick to Success: You need to balance your business reliability on you. Yes, you want to insert yourself as the face of the business, but you also need your business to function when you are not there.

3. Don’t just Sell…Advocate: Being a great business owner is more than being a great salesman. Do your best to meet and fulfill your customers’ needs. Ask them what they need or what they want and do your best to meet those needs/wants. When you do this, the business will sell itself.

4. Focus on your Product, not Sales: First and foremost, you want to be sure you are giving your clients the best product you possibly can. If you do this, the money will follow. Focusing on the money first is a recipe for disaster.

5. Trust The Marketing Showcase: We are a professional marketing and branding firm in Washington DC. We construct business plans designed to target specific goals and help you meet your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

6 Small Business Branding Tips to help grow your Business

Friday, January 25th, 2013

As a small business owner, your first objective is to establish your business in the marketplace. And while this may seem like a daunting challenge, it can be broken down to a single, highly achievable element: branding.

While many people view branding as logo design and development, which is an aspect of branding, it is so much more than that. Branding is all about how people perceive your business. Branding is about managing the thoughts and feelings of your customers and using those to establish your business. Your customers should identify with your brand. They should connect with your brand. This is what makes companies like Apple and Coca-Cola so great. Their customers identify with these companies.

So how do you accomplish this in your small business?

6 Small Business Branding Tips

1. Logo Development: First and foremost, your small business needs a distinguishable face. Your small business needs a logo. And once you have developed a logo you are happy with, you need to plaster that logo in everything you do, from advertisements to business cards to envelopes and everything else your business puts its name on. When people think of your company, your logo should be the first thing that comes to mind.

2. Business Website: In today’s technological world, your small business needs an online presence. You need a professional website that reflects your brand image.

3. You About Page: As we mentioned last week, People buy who you are, not what you do: Your Branding needs more YOU. People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it” and who you are.

4. Social Media: Nowadays, customers do not just want to see your business, they want to interact with the brands that they so closely identify with. And this has never been easier. The invention of sites like Facebook and Twitter allow you to broadcast your brand to millions of potential customers while also interacting with these customers like never before.

5. Consistency: You need to make sure your branding is consistent throughout all of your efforts, from your logo to your website to your social media and everything in between.

6. Call The Marketing Showcase: The Marketing Showcase is a professional marketing and branding firm in Washington DC. We offer graphic design, photography, and copywriting services to help you build a strong brand identity, creating styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

People buy who you are, not what you do: Your Branding needs more YOU

Friday, January 11th, 2013

marketing professionalsA few weeks ago, we detailed the motivational speech of Simon Sinek, who broke down the secret of successful branding. “People don’t buy what you do, they buy why you do it,” explained Sinek. “The goal is not to do business with everybody who needs what you have; the goal is to do business with people who believe what you believe.”

Your corporate branding needs more YOU!

People do not simply do business with companies that sell what they need. People do business with companies and people that they like and trust. So instead of focusing your marketing and branding efforts on “what you do,” instead focus on “why you do it.”

Why would someone want to do business with your company, when Company X sells the exact same product? What makes your business different? Well, at the end of the day, the difference between your company and Company X is…YOU!

So what’s your story?

The Marketing Showcase can help you tell that Story!

The Marketing Showcase is a professional marketing and branding firm in Washington DC. We create styles and themes to express your brand in a way that is consistent with the mission, values, and strategic vision of your organization. We never operate without a business plan and our plans are designed to target specific goals aligned to your long-term marketing goals.

Furthermore, we offer graphic design, photography, and copywriting services to help you build a strong brand identity.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

What is my Company’s Brand? How does Branding work?

Friday, January 11th, 2013

We often get asked the question: “What is branding?” or “What makes an effective brand?” Well, before we get into what an effective brand is, let’s first define what a brand isn’t. Your brand is not your product/service or your logo or your tagline or your name or your mission statement. Yes, these are all parts of an effective brand, but your brand is more than that. Your brand is YOU. Your brand is your reputation in the marketplace. So how do you establish a strong reputation…a strong brand identity?

1. What makes your company different from the competition?

2. Why would someone choose your product/service over the competition?

3. What are the benefits of working with your company?

company brandingAnswering these questions all starts with your marketing plan. Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business. And The Marketing Showcase can help!

At the Marketing Showcase, we never work without a plan. We provide strategic planning to the business development and marketing process. Our plans are always designed to target specific goals aligned to your long-term marketing goals, focusing first on the strategic elements.

At the Marketing Showcase (TMS), we work diligently to create a brand that is consistent with the mission, values, and strategic vision of the organization. And we work just as hard maintaining that reputation and brand!

Our vision is to bring great brands to life through our work; that we can truly help our clients to influence values and culture, to impress and express, to energize and transform their businesses.

If you have any questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals…we run with your vision!

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