Archive for November, 2012

Online Brand and Reputation Management from the Marketing Showcase

Friday, November 30th, 2012

In today’s increasingly technology driven business world, reputation management is more important than ever before. With Internet search engines and social media, your brand is more visible than it has ever been, connecting you directly with current and potential customers both across the nation and across the globe. And when levered the correct way, these technology-driven mediums can be incredibly beneficial. But when ignored, they can be incredibly detrimental.

It doesn’t take much for one disgruntled employee or dissatisfied customer to publish a negative review online. And if not caught early, this type of negative publicity can really take a toll on a business, tarnishing the brand and reputation that took you so many years to build. All of your hard word can be extinguished with one negative comment.

The Solution: A proactive brand and reputation management plan. And the Marketing Showcase can help!

At the Marketing Showcase (TMS), we work diligently to create a brand that is consistent with the mission, values, and strategic vision of the organization. And we work just as hard maintaining that reputation and brand! TMS operates two independent but complementary operations.

1. The Brand Studio: This is where we SHOW.CASE™ our high-impact branding strategies. We help our branding clients establish exposure and create an image that resonate with their target market.

2. The Creative Suite: This is our SHOW.CASE™ for marketing services for the creation of high-impact communication tools that encourage your customers and prospective customers to learn more about you and your company, and inspire them to choose you over the competition.

Our vision is to bring great brands to life through our work; that we can truly help our clients to influence values and culture, to impress and express, to energize and transform their businesses.

If you have any questions further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

 

Tips for growing your Business: Don’t stand in your own way

Friday, November 30th, 2012

As a business owner, you can sometimes be your own worst enemy. How? Well, as people, we often set ceilings to our own potential, ceilings that carryover to our businesses. We set out with a particular goal in mind. And when we reach that goal, we settle. We start to dodge businesses decisions, writing them off as too risky. This, in turn, causes your business to plateau or worse, fail.

So we offer you the following business advice: Don’t stand in your own way!

Believing that you can’t or won’t be able to do something is a self-fulfilling prophecy, which will likely lead to failure. Remember the old adage “You have to believe to achieve?” Well, there is actually some truth to that!

Tips to help you revaluate your Beliefs

1. Do some Soul Searching: Take the time to identify your beliefs and determine how they are affecting your success and the success of your business.

2. Identify your Positive Traits: What positive traits do you have to help you counteract your negative beliefs? Limiting and even countering your negative beliefs is the key to achieving success in the business world.

3. Believe in Yourself: Until you believe in yourself, you will never be able to break that plateau.

4. Trust the Marketing Showcase!

The Marketing Showcase: We can help you grow your Business!

Performance-driven in our operations, in our leadership efforts, in our relationships, and in our strategies, the Marketing Showcase makes sure to set high standards for ourselves and for our clients. We provide strategic planning to the business development and the marketing process, ensuring the success and continued growth of your business.

If you have any further questions, please contact The Marketing Showcase by calling 202.329.3199 or visit TheMarketingShowcase.com today!

The branding professionals. We run with your vision!

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Business Development: Developing a Marketing Plan

Friday, November 30th, 2012

Starting a business takes a lot of hard work, especially in this economy. But it’s not impossible. It just takes organization, planning, and, of course, the right branding and marketing. After all, even the best business, the best product, or the best service is nothing without an effective marketing plan. How else do you expect people to find your business?

Remember, products and services do not simply sell themselves. You need to first find a way to attract customers. And that take time, money, and lots of preparation.

Developing a Marketing Plan

An effective marketing plan includes:

  • Identifying, researching, and getting to know your target audience
  • Understanding your competitive position in the market
  • Branding, including logo design, signage, web design, brochures, packaging, and more
  • Advertising
  • Differentiating your business from the competition
  • Reputation management
  • Both short-term and long-term marketing strategies
  • Adapting to the ever-changing market and consumer
  • And more!

Developing a marketing plan is one of the most important things you can do as a business owner to ensure the success and sustainability of your business.

The Marketing Showcase can help!

At the Marketing Showcase, we provide strategic planning to the business development and the marketing process.

Our marketing and branding services concentrate on the strategic elements first. We never operate without a plan and our plans are always designed to target specific goals aligned to your long-term marketing goals.

If you have any questions, please contact The Marketing Showcase by calling 1.877.746.9326 or visit TheMarketingShowcase.com today!

We are marketing and branding professionals that make impressions and expressions in every aspect of our work including agency awareness, public education, internal/external communications, and creative and business development. The Marketing Showcase will implement your marketing plan or build a new strategy from scratch.

The branding professionals…we run with your vision!™

You can also follow The Marketing Showcase on Facebook, Twitter, LinkedIn, and Google+.

Hello world!

Thursday, November 29th, 2012

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!